P&G raises prices on premium products like $380 electric toothbrushes to offset tariffs

From Yahoo Finance: 2025-04-24 12:30:00

Procter & Gamble is raising prices on new and improved products like $380 electric toothbrushes and upgraded Pampers diapers to offset costs from Trump’s tariff policies. The company’s strategy during COVID-19 and inflation included price hikes and innovative offerings to weather economic challenges. P&G aims to boost US sales by enticing consumers with high-quality, essential products amid economic uncertainty. Despite consumer spending slowdowns, P&G is betting on premium products like the Oral-B iO series to drive growth in the US market. The company plans to introduce new items across several popular brands like Febreze and Dawn dish soap.

Read more: P&G leans on $380 electric toothbrushes, upgraded razors to offset tariffs