From CNBC: 2025-04-27 08:00:00

Companies that once supported LGBTQ+ Pride events are pulling back, leaving festivals facing significant sponsorship challenges. Some organizations are dealing with six-figure deficits, leading to changes in programming and a reevaluation of corporate partnerships. Economic concerns and a shifting climate for diversity and inclusion efforts are cited as reasons for the pullback.

Seattle Pride, New York City Pride, San Francisco Pride, and Twin Cities Pride are among the festivals facing substantial deficits, with some sponsors like Anheuser-Busch, Comcast, Diageo, and Nissan withdrawing support. Other companies, like Delta Air Lines, continue to stand by Pride events. Some festivals have seen a reduction in sponsor contributions this year.

Pride organizations are reevaluating partnerships with sponsors that have rolled back diversity, equity, and inclusion policies. Companies like Boeing, Target, and Meta have faced scrutiny for their policy changes, leading some Pride groups to reject sponsorships. Despite challenges, some organizations have maintained relationships with corporations that have modified their DEI efforts.

To make up for sponsorship deficits, LGBTQ+ groups are turning to grassroots campaigns and community donations. Crowdfunding efforts have been successful for some organizations, helping to offset losses from corporate sponsors. Pride groups are emphasizing community support and exploring alternative funding sources to ensure the sustainability of their events.

Overall, Pride organizations are focused on serving their communities and making events accessible to all. While corporate sponsorships play a significant role in funding festivals, groups are diversifying their revenue streams and relying less on businesses. Local government support has also become crucial for some organizations to make up for sponsorship shortfalls.



Read more at CNBC: Corporate sponsors are backing away from LGBTQ+ Pride organizations