From Financial Modeling Prep: 2025-04-30 16:00:00

Zeta Global Holdings Corp. (NYSE:ZETA) utilizes a cloud platform for consumer intelligence and marketing automation, employing machine learning to enhance marketing strategies. Despite market challenges, the company remains a key player in the marketing technology sector, competing with industry giants like Salesforce and Adobe.

Analysts have set a consensus price target of $30 for Zeta, indicating stability in outlook over the past year. However, Morgan Stanley’s lower target of $9.50 reflects recent market difficulties and stock decline. This discrepancy highlights varying opinions on the company’s future performance.

Despite a 50% drop in stock value since February 2025 due to trade policy impacts on corporate budgets, Zeta Global reported a robust fourth-quarter revenue of $315 million, marking a 50% year-over-year increase. This growth aligns with the company’s ambitious “Zeta 2028” plan, aiming for $2.1 billion in revenue by 2028.

Zeta’s AI-driven marketing platform is gaining momentum in the MarTech market, showing a 17% rise in scaled clients and a 13% increase in super-scaled clients. With a net revenue retention of 114%, the company demonstrates strong customer loyalty and growth potential, positioning it for future success.

Despite recent stock volatility, Zeta Global presents a compelling buying opportunity with solid fundamentals, including significant revenue growth and a healthy cash position. A discounted cash flow analysis suggests a fair share price of $28.13, indicating substantial upside potential for investors looking to capitalize on the company’s promising future.



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