From Yahoo Finance: 2025-05-02 06:59:00

Instacart has acquired Wynshop, a North America grocery technology provider. The move aims to enhance e-commerce solutions for retailers and strengthen online presence and customer engagement. Wynshop will operate as a subsidiary under Instacart, contributing to the company’s enterprise technology offerings and expanding its client base.

Instacart’s acquisition of Wynshop will allow the company to integrate new capabilities into its Storefront Pro platform. This will enable retailers to access a wider range of solutions, including e-commerce, advertising, fulfilment, and in-store technologies. The partnership will help retailers grow their business and better serve customers through innovative digital strategies.

Instacart’s e-commerce platform, Storefront Pro, powers the online presence of 600 retail banners, including popular chains like Costco and Publix. The company’s retail media solution, Carrot Ads, helps retailers generate additional revenue through targeted advertising on their e-commerce platforms. With a variety of fulfilment options and in-store technologies, Instacart offers comprehensive solutions to enhance the shopping experience.

Wynshop CEO Neil Moses expressed excitement about joining Instacart, citing the opportunity to scale impact and drive innovation in the omnichannel grocery landscape. The partnership reflects a shared commitment to helping retailers succeed in a rapidly evolving industry. Instacart’s recent introduction of AI-powered smart carts in select grocers further demonstrates the company’s focus on enhancing the shopping experience for consumers.

Instacart’s acquisition of Wynshop signals a strategic move to strengthen its position in the grocery technology market. By combining their expertise and resources, the companies aim to empower retailers with advanced e-commerce solutions and innovative technologies. The partnership will enable Instacart to expand its offerings and provide retailers with the tools they need to thrive in a competitive digital environment.

Read more: Instacart buys Wynshop to boost retailer e-commerce capabilities