Coca-Cola updating plastic bottle recycling claims in Europe to be more accurate

From Yahoo Finance: 2025-05-07 09:44:00

The Coca-Cola Company will revise recycling claims on its plastic bottles in Europe after a greenwashing complaint in 2023 by BEUC and European Commission. Labels will be updated with clearer messaging, such as specifying recycled plastic content. Coca-Cola agreed to ensure overall label and marketing accuracy to avoid consumer confusion.

BEUC expects authorities to monitor Coca-Cola’s compliance with the new labeling and take action if necessary. The company plans to implement changes gradually and adapt communications to evolving consumer needs. Environmental non-profit ClientEarth supported the complaint and sees the outcome as a starting point for regulatory action against misleading practices in the EU.



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