From Yahoo Finance: 2025-05-09 13:07:00

American footwear company Steve Madden is launching a joint venture with Glamear Trading Ltd. in China. Glamear will expand retail presence for Steve Madden and Dolce Vita. CEO Ed Rosenfeld sees huge potential in the Chinese market. Glamear’s global president Jessie Chen is excited for the partnership.

Steve Madden recently opened a pop-up store in Beijing and a concept store in Shanghai. Dolce Vita also debuted in mainland China. Steve Madden first entered China in 2008. A previous joint venture with Suzhou C.banner Footwear dissolved in 2019 after plans for 150 retail outlets fell through.

Glamel Trading Ltd., Glamear’s parent company, has a successful partnership with Diane von Furstenberg. Glamel oversaw DVF’s global operations from 2020 to 2024 and now handles distribution in Greater China. The partnership with Steve Madden marks a significant milestone in Glamear’s expansion strategy.

Read more: Steve Madden Partners With Glamear on China Expansion