From Yahoo Finance.: 2025-05-10 15:28:00

Consumers are turning to ChatGPT for shopping, prompting changes in traditional marketing strategies. Companies must focus on branded content and third-party mentions to adapt to the rise of generative AI. Some shoppers are already using ChatGPT, impacting web searches.

Apple’s VP noted a decrease in Safari browsing due to large language models, while Google refuted claims of declining search traffic. Amazon.com received the most traffic from ChatGPT searches, with e-commerce domains trailing behind news and academic sites.

Marketers must now optimize for LLMs, emphasizing online content and third-party mentions. SEO practices now target investigative queries from AI models to boost brand visibility. AI marketing adoption is increasing, with a shift towards winning mentions rather than clicks.

As brands prepare for the influence of LLMs, storytelling and brand reputation become crucial. Companies must curate brand storytelling to shape perception accurately, as AI fills in the gaps. Overall, the rise of AI in shopping is changing digital marketing practices significantly.



Read more at Yahoo Finance.: Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’