From Yahoo Finance: 2025-05-09 16:24:00

Kohl’s disputes former CEO’s claims. Previous CEOs failed to revive the struggling company despite changes. Finding a suitable replacement is challenging due to the complex retail landscape. Potential candidates from Walmart, JCPenney, and other major retailers are being considered. Kohl’s must focus on revitalizing its brand and store experience to attract customers. Kohl’s struggles due to reliance on big brands and competition from Amazon, off-pricers, and membership clubs. Experts suggest revamping private labels and value proposition. CEO turnover and board dysfunction hindered progress, despite positive changes by former CEO Michelle Gass. Activist investors pushed for changes, affecting business focus and strategy. Kohl’s faces challenges with real estate portfolio and debt refinancing amid declining sales. Suggestions include focusing on e-commerce and capitalizing on fast fashion trends to improve business. Kohl’s faces financial struggles as net sales decrease 7.2% to $15.4 billion in 2021. Stock trading drops from $25-$27 to just over $7. The board rejects $60/share offer from The Franchise Group. Market cap falls from $2.7 billion to $725.8 million. Projected Q1 declines expected, with a range of diluted earnings per share down 20-24 cents.

Experts suggest Kohl’s needs to revamp store atmosphere and marketing to attract wider customer base. Kohl’s facing tough competition from off-pricers and specialty stores, losing middle-income and working class customers. Former retail CEOs express confusion over Kohl’s identity in the current market. Kohl’s Cash incentive remains popular since its launch in 2002.



Read more at Yahoo Finance: What Can Kohl’s Do to Survive?