Green Preservatives Market Projected to Reach USD 2.44

From GlobeNewswire: 2025-05-12 10:00:00

The Green Preservatives Market was valued at USD 1.35 billion in 2024, expected to reach USD 2.44 billion by 2032 with a CAGR of 7.68%. The market growth is fueled by consumer demand for natural, sustainable products and regulatory push for non-toxic preservatives in food, cosmetics, and personal care.

In the U.S., the green preservatives market reached USD 368.48 million in 2024, showing a CAGR of 7.17%. American consumers’ health consciousness drives demand for organic, preservative-free products, leading to stricter regulations on synthetic additives and faster adoption of plant-based alternatives.

Natural preservatives dominate the market with a 50.3% share in 2023, favored for their non-toxic, biodegradable nature in clean-label products. The food & beverage sector holds the largest market share (55.6% in 2024) due to increased consumer preference for safe, natural food products without synthetic additives.

North America leads the market with a 39.5% share in 2024, driven by consumer demand for natural and organic products, strict regulations, and industry support. The U.S. focus on health-oriented products and regulatory scrutiny on food and cosmetic safety are propelling the natural preservatives market in the region.

Recent developments include Symrise’s collaboration with Sunner for natural preservation solutions in China and BASF’s introduction of sustainable solutions like biodegradable polymer Sokalan Ecopure C. These initiatives aim to enhance food safety and sustainability in the industry.



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