From Yahoo Finance: 2025-05-12 05:32:00

Anheuser-Busch plans to invest $300 million in U.S. manufacturing by 2025 to create jobs and enhance operations. The company is focusing on upskilling its workforce and growing brands like Michelob Ultra and Busch Light. Despite challenges, Anheuser-Busch remains optimistic about the beer category’s resilience and growth potential.

The latest earnings report from Anheuser-Busch showed a decline in volumes and revenues in North America in the first quarter of this year. Despite industry-wide challenges, the company is confident in its ability to attract younger consumers and drive beer sales through innovative products and marketing strategies.

Anheuser-Busch is adapting to changing consumer behaviors by expanding its nonalcoholic offerings, with revenue from nonalcoholic beer growing 34% in the first quarter of 2025. The company is focused on developing healthier options and resonating with a wider audience through products like Michelob Ultra Zero.

As the Trump administration implements tariffs to encourage domestic manufacturing, Anheuser-Busch is highlighting its U.S. production capabilities. The company has minimal exposure to tariffs due to the majority of its volumes being locally produced, reinforcing its commitment to American manufacturing.

In response to market challenges, Anheuser-Busch is emphasizing its U.S. roots and investing in technology and training to drive growth. The company’s strategic focus on innovation and appealing to changing consumer preferences positions it for success in the evolving beverage market.

Read more: Anheuser-Busch invests $300M in US manufacturing amid beer optimism