From NVIDIA: 2025-05-14 12:00:00

Visa is using AI to enhance its services, focusing on fraud prevention, personalization, and agentic commerce. The company processes billions of transactions yearly and prevents $40 billion in fraud. AI powers personalization systems, but also poses privacy challenges that Visa addresses by building abstract user representations. Visa also uses generative AI to save money and improve efficiency.



Read more at NVIDIA: Visa Makes Payments Personalized and Secure With AI