Informatica And Salesforce Expand Partnership To Power AI Agents With Deep Customer Data
From Nasdaq: 2025-05-14 13:40:00
Informatica partners with Salesforce to integrate Intelligent Data Management Cloud with Agentforce, enhancing customer experience with real-time data in AI workflows. The integration focuses on Informatica’s Master Data Management to create accurate customer records for AI agents, improving sales and service interactions. Planned features include rich customer profiles, compliance status tracking, and unified customer views for personalized engagement. Salesforce’s SVP of Business Development and Informatica’s GVP of Strategic Ecosystems emphasize the importance of quality data in AI interactions. The new MDM SaaS tools for Agentforce are set to launch on Salesforce AppExchange in the second half of 2025. INFA is trading at $19.5 on the NYSE.
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