Netflix ad tier has 94 million monthly active users

From CNBC: 2025-05-14 14:53:00

Netflix’s ad-supported tier now has 94 million monthly active users, up by more than 20 million since November. The plan costs $7.99 per month, a significant discount from the ad-free option at $17.99. Netflix president of advertising Amy Reinhard highlighted that members pay as much attention to mid-roll ads as they do to shows. The cheapest tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network.



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