From Yahoo Finance: 2025-05-13 07:09:00

Sportswear maker Under Armour plans to raise prices on some products to counteract looming tariffs. The company saw a smaller-than-expected drop in revenue, focusing on full-price sales and reducing promotions. CFO David Bergman announced targeted price hikes and diversifying the supply chain to mitigate potential tariff impacts. Under Armour’s gross margins grew, but first-quarter revenue is expected to decline. Analysts believe the company’s strategy of reducing discounts and promotions may lead to a more resilient consumer base.

Read more: Under Armour to hike prices amid tariff woes after quarterly revenue beat