From Yahoo Finance: 2025-05-13 11:40:00

Costco’s gold bars have become a hot commodity, with the retailer now imposing a one-bar limit on purchases. The 1 oz Gold Bar PAMP Suisse Lady Fortuna Veriscan is priced at $3,389.99 on Costco.com, up from $2,779.99 last year. Wells Fargo estimates Costco could be making $200 million monthly from gold sales alone.

Analyst Edward Kelly believes Costco’s aggressive pricing and customer trust have fueled a gold rush, with Reddit posts, quick sell-outs, and strong eComm sales indicating a surge in momentum. Gold’s stability amid market turmoil has attracted investors, driving Costco’s revenue from gold bars. Costco has yet to comment on the new purchase restrictions.

Read more: Costco is limiting gold bar purchases as demand surges