10 Advertising & Media Stocks That Could Tank If Recession Hits

From Yahoo Finance: 2025-05-13 14:05:00

The Walt Disney Company expands its streaming service with ESPN content, aiming to reach 30 million subscribers, generating $7.5 billion in revenue. Disney’s strategic pricing and investments in theme parks set the stage for long-term growth. Despite risks, strong earnings and new developments position Disney for success.

Alphabet Inc., through its various platforms and products, dominates the digital landscape. Nielsen reports YouTube as the US’s top media distributor, capturing 12% of TV viewing. Google’s recent agreement with Samsung and stock decline present buying opportunities, though the looming end of the Apple search deal raises concerns.

Meta Platforms faces regulatory scrutiny and lawsuits, notably in Europe, impacting the company’s advertising revenue model. Despite strong earnings, the company’s future remains uncertain as privacy concerns and regulatory actions may affect profitability. The question looms: can Meta sustain earnings amidst market volatility?

Snap Inc. introduces AI-driven video lenses to compete with major rivals. While Q1 revenue grows, reliance on advertising revenue from small and medium-sized businesses poses a risk. As the stock plunges, Snap’s lack of diversification could spell trouble in a recession, threatening its financial stability.

The Trade Desk, Inc. faces challenges after missing revenue guidance and falling short on profitability. Despite minor execution missteps, the company remains debt-free with cash reserves. The stock’s decline offers a buying opportunity, with analysts bullish on the tech firm’s future potential.

Paramount Global navigates a shifting media landscape, focusing on streaming services for growth. With mounting debt, the company’s turnaround hinges on the success of Paramount+ and Pluto TV. Subscriber growth and watch time increases show promise, but ad spending fluctuations could delay profitability.

Fox Corporation acquires Red Seat Ventures to bolster digital content offerings. Plans for a direct-to-consumer service aim to capture traditional TV viewers. While Tubi’s ad-supported model drives revenue, a recession could hinder Fox’s streaming ambitions, impacting its financial outlook.

Warner Bros. Discovery faces challenges in managing debt and declining advertising revenue. The company warns investors of slow growth and potential setbacks in a recession. Despite market share gains, WBD’s stock may be vulnerable to economic downturns, impacting its financial health.

Roku, Inc. receives a Buy rating from Bank of America, citing growth potential and profitability. While advertising revenue grows, the stock’s performance relies heavily on this revenue stream. Potential AI stocks offer higher returns, raising questions about Roku’s long-term growth prospects in a changing market.

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