Bombas founder David Heath steps down as CEO, Jason LaRose takes over, revenue growing.

From CNBC: 2025-05-15 07:10:00

Bombas founder David Heath steps down as CEO for company expansion. President Jason LaRose takes over. Revenue grew 22% this fiscal year, with over $2 billion in lifetime sales. Footwear segment is booming. Plans to increase wholesale presence and explore physical stores. Not considering Amazon as a wholesale channel.

Under LaRose’s direction, Bombas aims to grow wholesale revenue from 7% to 10-20%. Looking to expand in physical retail. Company values storytelling and maintaining brand integrity. Direct-to-consumer brands like Bombas cautious about wholesale expansion. Strategic partnerships essential for growth and brand maintenance. Focus on profitability and customer acquisition.



Read more at CNBC: Bombas taps Jason LaRose as new CEO