NFL and NBA are turning to digital collectibles due to tariff volatility, enhancing fan engagement.

From Cointelegraph

May 15, 2025 9:38:00 AM:

Businesses are turning to digital markets powered by blockchain due to tariff volatility impacting physical goods. Brands like NBA and NFL are embracing digital collectibles to engage global fan bases. NFT sales are up, with NBA Top Shot and NFL All Day leading the way. Blockchain technology is enhancing user experiences and broadening use cases beyond NFTs. Defined blockchain regulation is boosting confidence in tech among well-known brands. IP-backed collections like NBA Top Shot are trending on OpenSea. Companies are leveraging blockchain technology to create meaningful and valuable digital collectibles for fans. Brands are expanding playbooks by engaging more with fans in digital spaces for increased utility and engagement.

Read more at CoinTelegraph: Tariff doubts push NFL, NBA to bet big on digital merch