From CNBC: 2025-05-21 08:30:00

Burger King introduces “How to Train Your Dragon” themed menu items like Dragon Flame-Grilled Whopper and Fiery Dragon Mozzarella Fries to boost sales and attract families back to its restaurants. The chain’s turnaround strategy includes investing in restaurant renovations, operations, and advertising to compete with McDonald’s and Wendy’s. Natural food dyes are used for colorful buns. Movie collaborations have been successful in the past. Burger King remains confident in its comeback despite recent sales dip.



Read more at CNBC: Burger King targets families with ‘How to Train Your Dragon’ team-up