From Yahoo Finance: 2025-05-26 10:47:00

Jefferies analyst Randal Konik maintains a “Buy” rating on NIKE, Inc. (NYSE:NKE) with a $115 price target, citing HOKA’s slowing sales growth. Konik highlights NKE’s innovation, global brand, and leadership in athletic footwear. Competition in the sneaker market is underestimated, giving NKE a large total addressable market.

Konik believes NKE is positioned to gain market share by focusing on innovation and bringing back wholesale channels. Despite trading near a 15-year low, the analyst recommends buying NKE shares, citing the company’s global brand and leadership in athletic footwear. Competition in the sneaker market is limited, offering NKE a large total addressable market.

Read more: Jefferies Highlights Nike’s (NKE) Strong Position, Maintains Buy Rating