From Yahoo Finance: 2025-05-28 09:20:00

Allan Leighton was brought in as Asda chairman to boost the struggling supermarket’s performance. Despite launching a price war, Asda’s market share dropped to a record low of 12.1% in 12 weeks, with sales falling by 3.2%. Asda remains the only supermarket with declining sales, facing tough competition from Tesco, Aldi, and Lidl. The supermarket’s market share has fallen from 15.0% to 12.3% in 2021.

Asda’s challenges stem from its £6.8bn takeover by TDR Capital and the Issa brothers in 2021, hindering its ability to compete with lower-priced rivals. The supermarket chain is without a permanent CEO since Roger Burnley’s departure in August 2021. Despite efforts to increase store hours and reintroduce the Rollback campaign, Asda’s market share continues to decline, facing a tough battle to regain lost ground.

Grocery price inflation hit 4.1% in May 2025, the highest level since early 2024, impacting consumer budgets. Retailers warned of price increases due to Labour’s Budget tax changes, including higher National Insurance contributions and lower payment thresholds. As households feel the pinch, premium own-label products are seeing the most growth in the market, with total grocery sales up by 4.4% in May.



Read more at Yahoo Finance: Asda market share hits record low as crisis deepens