From GlobeNewswire: 2025-05-30 09:25:00

The Antiperspirants and Deodorants Market is set to grow from USD 32.29 billion in 2024 to USD 50.20 billion by 2032, with a CAGR of 5.71%. The market is driven by increased awareness of cleanliness, rising disposable income, and consumer preference for organic and natural products.

In the US, the market value was USD 12.46 billion in 2024, projected to reach USD 18.62 billion by 2032, with a CAGR of 5.20%. North America leads the market due to high demand for personal grooming and natural products, as well as continuous new product introductions.

Deodorants have the largest market share at 62.3% in 2024, driven by their widespread use across age groups and daily routines. Women dominate the market at 48.12%, with a preference for personal care products. Online retail is the fastest-growing segment due to e-commerce growth and changing consumer habits.

North America leads the market with a 42.07% share in 2024, while the Asia Pacific is expected to experience rapid growth by 2032. Major players in the market include Unilever, Procter & Gamble, L’Oréal, and more. The market report covers various segments, including product, consumer orientation, and sales channels.



Read more at GlobeNewswire: Antiperspirants and Deodorants Market to Hit USD 50.20