From Yahoo Finance: 2025-05-29 18:01:00

Anisa Kumar, CEO of Narvar, emphasizes the importance of post-purchase communication in maintaining customer loyalty amid rising consumer stress and tariffs. Retailers need to optimize operations and invest in strategies to protect margins while building trust with shoppers. Post-purchase is now a critical lever for margin protection.

Tariffs are impacting retail operations beyond just pricing, exposing pressure points in the entire operating model. Retailers are treating post-purchase as a strategic lever to reduce the need for additional buys and free up working capital. Precision and data-informed decisions are crucial for protecting profit and meeting customer expectations.

Narvar is helping retailers optimize delivery estimates with machine learning, aligning fulfillment speed with actual needs to build trust with shoppers and reduce transportation costs. Retailers are moving towards accurate delivery windows instead of overspending, making strategic optimization a key operational unlock in the current market.

Sourcing and customs delays are affecting fulfillment timelines, prompting brands to invest in real-time visibility and regionalizing fulfillment. Accurate delivery dates and personalized windows can protect the P&L, build trust, and increase conversion. Transparent delivery communication is crucial for retaining customer loyalty during economic uncertainty.

Post-purchase communication is essential for building trust and loyalty with consumers amid fulfillment and delivery variability. Proactive updates throughout the journey reduce support calls and reinforce confidence. Clear, timely communication is a brand promise delivered in real-time, protecting loyalty and performance in a changing market.

Read more: Narvar’s Anisa Kumar on Tariffs, Trade and the Post-purchase Consumer Experience