Meta plans to automate advertising with AI tools by 2026, aiming to personalize ad variations.

From Yahoo Finance: 2025-06-02 07:36:00

Meta Platforms plans to enhance its advertising capabilities by allowing brands to create and target ads using artificial intelligence tools by the end of next year. With 3.43 billion active users globally, Meta’s AI-driven tools can personalize ad variations and automate adjustments to video ads for advertisers. The company aims to enable brands to generate ads with product images and budgets, leveraging AI to determine user targeting and personalize ads in real time on Instagram and Facebook. Competitors like Snap and Pinterest are also investing in AI tools to attract advertisers in a crowded digital ad market. CEO Mark Zuckerberg highlights the need for AI products that deliver measurable results at scale in the near future, aiming to create an AI one-stop shop for businesses.



Read more at Yahoo Finance: Meta aims to fully automate advertising with AI by 2026, WSJ reports