High-growth accounting firms that spend more on marketing see faster revenue growth.

From Yahoo Finance: 2025-06-03 06:40:00

High-growth accounting firms allocate double the amount of their revenue to marketing expenses compared to other firms, as reported by the Association for Accounting Marketing (AAM) in a recent study conducted with the Hinge Research Institute. These high-growth firms achieve a revenue growth rate of 38.5%, seven times faster than slower-growing counterparts, due to strategic marketing investments. The study also revealed that high-growth firms invest more in recruiting, developing employer brands, and face-to-face marketing activities, emphasizing the importance of nurturing relationships in person for growth.



Read more at Yahoo Finance: Accounting firms marketing spend linked to revenue