McDonald’s Snack Wrap returns to menu in July as company aims to reverse US sales slump

From Yahoo Finance: 2025-06-03 11:27:00

McDonald’s is bringing back the Snack Wrap to boost sales after a recent slump. US same-store sales dropped by 3.6% in the first quarter. The fast-food giant hopes the return of the Snack Wrap, along with the launch of the McValue platform, will entice consumers. CEO Christopher Kempczinski cited geopolitical tensions and economic uncertainty as factors affecting consumer sentiment. The return of the Snack Wrap is set for July 10, 2025, and is expected to help regain lost momentum. Chicken items are gaining popularity among fast-food chains, and McDonald’s shares are up more than 6.8% year-to-date.



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