From Yahoo Finance: 2025-06-03 12:24:00

TikTok unveils new ad options and tools at the “TikTok World” event, including Market Scope analytics, Brand Consideration Ads, and improved creator partnership insights.

Market Scope analytics tool categorizes audience into “Awareness,” “Consideration,” and “Conversion” stages, allowing advertisers to target high-intent audiences more effectively on TikTok.

Brand Consideration Ads aim to help brands target users showing signs of exploration and engagement, utilizing signals from Market Scope to tailor promotions to a more active audience.

TikTok launches “TikTok One Insight Spotlight” to provide data on trending topics and audience preferences, helping brands connect with relevant creators for collaborative campaigns.

The new “TikTok One Content Suite” allows marketers to access user-generated videos mentioning their brand on TikTok, converting them into ads if desired, enhancing brand visibility.

TikTok introduces new agency partners and “Search Center,” an AI-powered platform within TikTok Ads Manager, simplifying the buying of search ads on the app and aligning with current discovery trends.

Commerce-focused ad tools like Symphony, Smart+, and GMV Max offer new features and refinements, providing marketers with more creative options and personalized product recommendations to engage TikTok’s billion-plus users.

TikTok’s latest updates offer a range of new ad options and refinements, providing unique value for marketers looking to boost their TikTok marketing strategy and connect with the app’s large user base.

Read more: TikTok Shares a Range of Ad Updates at Its World Event