Beauty brands blend AI into operations

From Yahoo Finance: 2025-06-04 11:27:00

Cosmetic giants like Estée Lauder, Coty, and Ulta are utilizing AI to cut costs, tailor communications, and enhance forecasts amid industry challenges. ELC appointed a new chief technology officer to oversee AI efforts. McKinsey suggested focusing on high-value AI use cases for beauty brands. L’Oréal collaborates with IBM on AI for sustainability. Ulta Beauty implements AI for supply chain efficiency and cost-saving goals. Coty aims to streamline support functions and achieve significant cost savings through AI integration.

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