From Yahoo Finance: 2025-06-06 04:00:00

CMOs are increasingly optimistic about generative AI in marketing, with 83% expressing trust in the technology. Investments are on the rise, with 71% planning to invest at least $10 million in generative AI over the next three years.

A global survey of 200 CMOs conducted by Boston Consulting Group revealed a shift in perception towards generative AI. Optimism has grown to 83%, while anxiety and rejection have decreased significantly.

CMOs are expanding AI functionality beyond image generation, with plans to deploy live-action video generation and text translation. While AI allows for more content creation, marketers must be cautious not to overwhelm consumers.

Marketers are leveraging generative AI for personalized customer experiences, including product recommendations and timed outreach. As budgets tighten, using AI for audience optimization is becoming a priority for CMOs.

Half of surveyed CMOs are already using AI for product recommendations, while others plan to deploy AI for custom timing of outreach and content performance forecasting. The next phase of generative AI in marketing may involve collaboration with other areas of the business.

Read more: Here’s what the numbers say