Chipotle launches new Adobo Ranch dip to boost sales, hoping to recover from sluggish sales

From CNBC: 2025-06-09 08:09:00

Chipotle Mexican Grill is launching a new Adobo Ranch dip on June 17, hoping to boost sales with Americans’ love for ranch. The spicier twist on the iconic condiment is the chain’s first new dip since 2020’s queso blanco. Chipotle is working to recover from a tough start to the year, with a same-store sales decline in the first quarter and lowered full-year outlook.

The Adobo Ranch dipping sauce is made with adobo peppers, sour cream, herbs, and spices, costing an additional 75 cents per order. Despite challenges, Chipotle’s market cap has fallen to $71 billion and shares have dropped 12% this year. The dip could attract cautious diners back to the chain’s restaurants, boosting sales.



Read more at CNBC: Chipotle launches Adobo Ranch dip after sluggish sales