WPP Media lowers 2025 ad revenue growth forecast to 6% due to trade concerns

From Yahoo Finance: 2025-06-09 19:05:00

Global advertising revenue is expected to grow 6% this year, with WPP Media lowering its target due to uncertainty over U.S. trade policies. Advertisers are delaying commitments, impacting digital ad spending for companies like Google and Meta Platforms. AI tools in ad production are on the rise. Meta aims to enhance ad creation with AI by 2026. Traditional keyword-based search ads may see revenue loss to AI-driven search ads. WPP Media projects global ad revenue to reach $1.08 trillion in 2025, with digital advertising accounting for 73.2% of revenue. User-generated content will surpass professionally produced content in ad revenue share by 2025. Print advertising revenue is expected to decline, while search revenue is set to grow. Brands are focusing on flexible ad contracts, direct consumer reach, and secure data strategies amid economic uncertainty. The U.S. ad market is projected to grow 5.6% to $404.7 billion, followed by China and the UK.

Read more: WPP Media cuts 2025 global advertising revenue growth forecast to 6% on trade concerns