From GlobeNewswire: 2025-06-12 07:52:00

The U.S. Live Events Market is set to grow from USD 466.13 billion in 2025 to USD 651.53 billion by 2032, with a CAGR of 4.9%, driven by consumer demand for immersive experiences and emerging technologies like AR and VR. Sustainability initiatives and personalized event experiences are shaping the market landscape. The entertainment segment is expected to dominate the market in 2025, with the entertainment companies category holding a significant share of 36.7%.

The U.S. Live Events Market is projected to expand from USD 466.13 billion in 2025 to USD 651.53 billion by 2032, with a CAGR of 4.9%. The entertainment segment is expected to account for over one-third of the market share in 2025, with entertainment companies holding a share of 36.7%. The rising demand for experiential entertainment, especially among Gen Z and millennials, is a key factor driving market growth.

Safety and security concerns are limiting the growth of the U.S. Live Events Market, with incidents like stampedes and shootings raising public safety concerns. Despite these challenges, the market is expected to benefit from the rise in corporate events and seminars, which are creating growth prospects. The increasing number of sports events like NFL and NBA are also driving market value and boosting demand for associated services.

AI is transforming the U.S. Live Events Market by enhancing event planning, logistics, and audience experiences. AI-powered solutions are helping save time, boost attendance, cut costs, and improve ROI for event organizers. The integration of AI is enabling hybrid event formats that combine physical and virtual experiences, enhancing engagement through real-time content and interactive elements.

The U.S. Live Events Market is seeing growth due to the booming music industry, hybrid event models, technological advancements, and sustainability practices. Brands are investing heavily in live events for exposure and customer engagement. Analysts predict steady growth in the market, driven by consumer demand for experiential entertainment and the integration of advanced technologies like AR, VR, and live streaming platforms.

Key companies in the U.S. live events market include Anschutz Entertainment Group, Live Nation Entertainment, Eventbrite, and AEG Live. Recent developments in the market include AEG Presents expanding its event production with an acquisition, Live Nation Entertainment investing in new music venues, and Windstar Cruises collaborating with Crypto.com Arena. These developments aim to meet the growing demand for live events in the United States.



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