From Yahoo Finance: 2025-06-12 11:32:00

The Hotels Network (THN) has unveiled an AI-driven recommendation system to enhance hotel website personalization and boost direct bookings. Superpilot technology streamlines marketing tasks, allowing hotels to customize website experiences and increase direct booking rates. The tool originated from AI Templates, offering hoteliers quick deployment of tailored messages.

Superpilot offers advanced features like hotel and market analysis, local insights integration, a message database, AI suggestions, and automated content creation. This empowers hoteliers to create personalized strategies, integrate local information, and use successful messaging tactics, while saving time and optimizing direct bookings.

THN founder Juanjo Rodriguez aims to simplify hotel marketing with Superpilot, giving hotels of all sizes the power to personalize like big brands. In partnership with Cloudbeds, THN is dedicated to improving direct channel bookings for hoteliers. The AI-powered recommendation system marks a significant advancement in direct channel marketing for the hotel sector.

Read more: THN introduces AI-powered recommendation system for hotels