From Yahoo Finance: 2025-06-12 06:05:00

Financial advisors need to adapt to reach Gen Z, as over a third cite influencers as a major factor in their investment decisions. Nearly half of Gen Z relies on social media for investing info, compared to Millennials and Gen X. Rising costs and stagnant wages have led to financial nihilism, with less than one in three Gen Zers saving for retirement. Despite wanting an advisor, Gen Z is unsure where to find one. Advisors can build trust by taking a personal approach and utilizing client testimonials. Podcasts are also crucial for reaching Gen Z and establishing credibility.



Read more at Yahoo Finance: How Advisors Can Harness Media to Reach Gen Z