Starbucks implements plan to boost sales through changes, analysts revise stock price targets up.

From Yahoo Finance: 2025-06-14 10:37:00

Starbucks CEO Brian Niccol is implementing a “Back to Starbucks” plan to boost foot traffic and sales by reintroducing seats and making other changes to foster customer connections and streamline operations.

Niccol aims to lead in warm, welcoming coffee houses and innovation by refreshing the menu, discontinuing items, and adding assistant managers to improve store operations.

Starbucks plans to roll out a new staffing model to all North American stores by summer’s end, employing technology and dedicated baristas for drive-through orders.

Former CEO Howard Schultz praised the strategy, which includes a generative AI assistant for baristas and is expected to drive traffic and improve profit margins in the near term.

Analysts have revised Starbucks’ stock price target upwards, with Citi raising it to $95 and RBC Capital to $100, citing increased confidence in the company’s new strategies and potential revenue growth.



Read more at Yahoo Finance: Starbucks service plan prompts surprising analyst stock-price-target revisions