Wells Fargo upgrades Wix, stock gains 5% on confidence in premium product offerings

From Financial Modeling Prep: 2025-06-16 14:49:00

Wix.com (NASDAQ:WIX) shares surged over 5% today after Wells Fargo upgraded the company to Overweight with a new price target of $216. The upgrade was based on confidence in Wix’s premium product offerings and strategic pricing shifts. Partner checks showed strong enthusiasm for Wix Studio and declining sentiment for rival WordPress.

Analysts believe Wix Studio’s pricing presents a significant monetization opportunity, with potential for a premium pricing model in 2026. Wells Fargo raised its 2026 bookings forecast by 2% and expects free cash flow to exceed prior estimates. A 14% year-over-year bookings growth estimate for 2026 outpaces consensus forecasts.

Wells Fargo anticipates an 8% price hike for the core builder and a 15% increase for Wix Studio, which is expected to drive around 10% of 2025 creative subscription bookings. With new product releases, an analyst event, and pricing changes on the horizon, Wells Fargo sees a clear catalyst path for continued upside in the company.



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