From Financial Modeling Prep: 2025-06-18 15:23:00

Benchmark reiterated its Buy rating on Shopify (NASDAQ:SHOP) with a $125 price target, highlighting key advantages from the company’s online checkout transition. The firm acknowledges short-term disruption but sees long-term benefits in improved conversion data visibility and increased adoption of Shop Pay.

Shopify’s transition to directing shoppers through merchant sites is expected to boost adoption of Shop Pay, increasing the company’s take rate and gross profit per transaction. With more transactions running through Shop Pay via Apple Pay and the Shop Pay button, Shopify is set to strengthen monetization and ad optimization in the long run.



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