From Nasdaq: 2025-06-18 08:52:00

Upwork Inc. is integrating AI into its platform with Uma, its “Mindful AI,” boosting engagement by 52% in Q1. The AI features are driving real benefits like increased proposal volumes and client conversions, setting Upwork apart in the freelance economy.
Upwork is ramping up its AI efforts through innovations and acquisitions to enhance talent matching and expand capabilities. Plans are in place to create more personalized tools for onboarding and hiring efficiency throughout the year, positioning Upwork as a user-friendly and adaptive platform in its category.
Fiverr International and Microsoft are also investing in AI, intensifying competition in the digital talent space. Upwork’s strategic AI integration sets it apart, aiming for stronger retention, better economics, and higher growth over time compared to its competitors.
Upwork’s stock has declined 17% year to date, trading at a forward price-to-sales ratio of 2.33. The Zacks Consensus Estimate for Upwork’s earnings has been revised, and the stock currently holds a Zacks Rank #1 (Strong Buy) status.
Investors can explore potential opportunities in the evolving freelance economy with Upwork’s AI push, Fiverr International, and Microsoft’s AI-driven platforms. The competition is heating up, driving innovation and advancements in the digital talent space for freelancers and clients alike.



Read more at Nasdaq: Can Upwork’s AI Push Set It Apart in the Freelance Economy?