Alphabet (GOOGL) Is Considered a Good Investment by Brokers: Is That True?

From Nasdaq: 2025-06-19 09:30:00

Wall Street analysts often influence investors’ decisions on stock purchases. Alphabet (GOOGL) has an average brokerage recommendation of 1.38, indicating a Strong Buy to Buy range. However, studies show brokerage recommendations may not always lead to profitable investments due to positive biases. Using tools like the Zacks Rank for validation is advisable.

Brokerage analysts tend to be overly optimistic in their ratings due to vested interests, leading to misleading recommendations. In contrast, the Zacks Rank, driven by earnings estimate revisions, is a more reliable indicator of stock performance. While the ABR may not always be up-to-date, the Zacks Rank remains timely in predicting future stock prices.

Alphabet’s Zacks Consensus Estimate for the current year is $9.51, resulting in a Zacks Rank #3 (Hold). Despite steady earnings prospects, caution is advised with the Buy-equivalent ABR. Investors can access Zacks’ picks for $1 to explore profitable investment opportunities through various portfolio services.

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