JPMorgan Chase launches new tools for mobile app users to research and buy bonds.

From CNBC: 2025-06-20 09:35:00

JPMorgan Chase, once behind in online investing, now positions itself as a leader. The bank is launching new tools for mobile app users to research and buy bonds and brokered CDs. Despite recent gains, JPMorgan’s $100 billion in assets under management lags behind online investing giants like Charles Schwab and Fidelity.

After initially offering a free-trading service in 2018, JPMorgan rebranded its platform to Self-Directed Investing in 2021. CEO Jamie Dimon criticized the product, prompting a pivot in strategy. The bank hired Paul Vienick to overhaul its efforts and aims to manage more wealth for affluent Americans.

JPMorgan is targeting more active investors who research and buy stocks regularly. It offers incentives for customers to move funds to its self-directed platform and plans to enable after-hours stock trades. The bank aims to consolidate customers’ finances and become a trillion-dollar business in the self-directed investing space, leveraging its strong network and reputation.

Read more: Mobile app adds bond trading