From Nasdaq: 2025-06-20 10:39:00

Innovative Eyewear, Inc. (LUCY) is partnering with Smartech Retail Group to showcase its Reebok Powered by Lucyd collection at a new flagship location in Times Square on July 22, 2025. The collaboration aims to boost adoption of smart eyewear through in-person demonstrations, offering customers a firsthand experience of the product. The Reebok smart eyewear line will be featured alongside top consumer tech brands like Sonos and Segway in a high-traffic tech department. The partnership is expected to increase awareness and sales of the Reebok-branded smart glasses in a premium retail setting, with LUCY stock currently trading at $4.04, up 79.6 percent on the Nasdaq.



Read more at Nasdaq: Innovative Eyewear Partners With Smartech To Launch Reebok Smart Eyewear In NYC