From Fortune:



The article discusses the psychological and social significance of nostalgia. It states that consumers appreciate nostalgia not just for its retro-themed entertainment value, but also as a psychological resource that helps people endure difficult times, inspires self-improvement, and promotes future planning. It presents the results of a survey that finds that most Americans see nostalgic memories as deeply social and existentially significant, providing comfort, inspiration, and guidance in the face of life’s challenges. The author concludes that nostalgia has a psychological power because it focuses attention on the people who make life meaningful. It suggests that nostalgia is not an escapist way of avoiding present and future challenges, but rather a means to tackle those challenges head-on. The article also highlights an upcoming book, “Past Forward: How Nostalgia Can Help You Live a More Meaningful Life,” by Clay Routledge.



Original: Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future