Disney and Amazon partner to enhance digital advertising capabilities, driving innovation in the industry.

From Barchart: 2025-06-20 15:35:00

Disney has partnered with Amazon to integrate their Real-Time Ad Exchange with Amazon’s Demand Side platforms. This collaboration aims to enhance the targeting capabilities and performance of digital advertising for brands and advertisers. The partnership will leverage the strengths of both companies to provide more effective and efficient advertising solutions to reach targeted audiences. This strategic partnership is expected to drive innovation in the digital advertising industry and create new opportunities for brands to connect with consumers on a more personalized level. The integration is set to revolutionize the way digital advertising is executed and measured.



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