From Yahoo Finance: 2025-06-21 18:25:00

Zeta Global Holdings Corp. (NYSE:ZETA) saw a 12.63% rally Friday, reaching $14.18 per share, following a study highlighting marketing companies falling behind in AI execution. Study suggests many marketing organizations are in early stages of AI implementation, lacking necessary data, skills, and systems for full potential. Survey of 300 North American marketing tech decision-makers found 62% described current AI deployment as “limited” or “moderate.” Chairman and CEO David Steinberg sees marketing as key to AI revolution, hindered by fragmented data, legacy systems, and skills gaps. Investors view study as potential opportunity for Zeta Global Holdings Corp. (NYSE:ZETA). Marketing manager views data dashboard of marketing automation software showing successful campaign results. Study emphasizes need for practical, scalable ways to enhance performance through AI. While ZETA shows investment potential, some AI stocks may offer higher returns with limited downside risk. For more AI stock insights, check out related articles on best AI stocks.

Read more: Zeta Global (ZETA) Jumps 12.6% on Untapped AI Opportunities