From Nasdaq: 2025-06-25 17:41:00

In May, Tesla’s sales in Europe dropped by 27.9% year-over-year, while demand for electric vehicles rose by 27.2%. Tesla registered only 13,863 new vehicles, marking its fifth consecutive monthly decline with a market share of 1.2%. Chinese EV makers doubled their market share to 5.9%, challenging Tesla’s position.

Competition in Europe intensifies as Chinese EV brands sell 65,808 vehicles in May, gaining market share with alternative powertrains. Tesla’s Model Y fails to reverse its fortunes, facing pricing pressure and public backlash. Overall car sales in Europe increased by 1.9%, led by plug-in hybrids and alternative-fuel vehicles.

Despite a growing EV market in Europe, Tesla struggles to compete with legacy automakers and Chinese rivals. The company faces pressure to maintain its position in a crowded and price-sensitive market, amidst challenges from competitors and public perception of its CEO Elon Musk’s affiliations and statements.



Read more at Nasdaq: Tesla’s European Sales Slide Further As Chinese Rivals Gain Ground