From Yahoo Finance: 2025-06-28 16:15:00

Roku’s partnership with Amazon allows advertisers access to Roku’s ecosystem through Amazon’s platform, potentially benefiting both companies. Roku remains a key player in the CTV market, with a leading market share in the U.S. The partnership aims to provide advertisers with greater value and reach across platforms, enhancing the appeal of Roku’s offerings.

The integration between Roku and Amazon has shown promising results for advertisers, increasing unique viewers and reducing ad frequency. This collaboration addresses challenges in the fragmented CTV landscape, offering advertisers more value for their ad spending. The partnership leverages Roku’s leading CTV ecosystem, showcasing the benefits of network effects and potential future growth opportunities.

Despite challenges like stalled average revenue per user (ARPU) and profitability issues, Roku’s revenue grew 16% year over year in the first quarter. The company is making progress on the bottom line, improving its net loss per share. With a forward price-to-sales ratio of 2.6, Roku’s modest valuation in a high-valuation market makes it an attractive investment opportunity for those eyeing long-term growth.

While Roku faces obstacles, its revenue growth and potential for profitability make it a compelling choice for investors. The partnership with Amazon further strengthens Roku’s position in the CTV market, offering opportunities for growth and value creation. With a strategic approach and continued innovation, Roku remains well-positioned to capitalize on the evolving streaming landscape.

Investors looking for growth opportunities may find Roku’s partnership with Amazon and its market-leading position appealing. The collaboration addresses industry challenges and offers potential for increased value for advertisers and investors alike. With a focus on long-term prospects and strategic partnerships, Roku demonstrates its commitment to driving growth and innovation in the streaming market.



Read more at Yahoo Finance: Should You Buy Roku Stock After Its Partnership With Amazon?