Nike plans price increase in response to Trump tariffs, aims to mitigate impact over time.

From Yahoo Finance: 2025-06-27 14:31:00

Nike plans a “surgical price increase” in the U.S. this fall to counter a $1 billion hit from Trump’s tariffs, following a series of price hikes starting June 1. Walmart, Adidas, and others warn of higher prices. Nike aims to fully mitigate tariff impact over time, with stock up 15%.

Federal Reserve Chair expects inflation as companies pass on tariff costs, while Nike plans to shift supply chain. Nike’s CFO says tariffs are a significant challenge but will be mitigated over time. Nike aims to reduce costs and decrease footwear imports from China.

Trade deals and positive sentiment lift S&P 500, Nasdaq, and Dow to record highs. Nike reports a 12% revenue decline for the quarter but expects business results to improve. CEO signals optimism for the future. Nike shares surge more than 15% on June 27.

Read more: Nike announces ‘surgical price increase’ to mitigate $1 billion hit from Trump tariffs