Growing demand for immune health supplements to reach USD 56.23 billion by 2032
From GlobeNewswire: 2025-06-30 08:49:00
The global Immune Health Supplements Market was valued at USD 26.98 billion in 2024, projected to reach USD 56.23 billion by 2032 with a CAGR of 8.32%. Demand is driven by preventive health trends, aging populations, COVID-19 concerns, and interest in natural products. The US market is predicted to grow from USD 8.43 billion in 2024 to USD 17.44 billion by 2032 due to strong adoption, innovation, and consumer demand for immunity-boosting products.
Consumers are turning to immune health supplements for preventive health, leading to market growth. Supplements with probiotics, botanicals, and adaptogens are gaining popularity, with industry players investing in clean-label, non-GMO, and plant-based formulas. Online and offline retail channels are increasing accessibility, supporting overall market growth. Major players include Nature’s Way, NOW Foods, and Garden of Life.
Vitamin and mineral supplements accounted for 38.60% of the market in 2024, with probiotic supplements rapidly expanding. Capsules were the most popular formulation at 35.56% due to ease of use and extended shelf life. Synthetic supplements held 74.14% of the market share in 2024, while natural-source supplements are growing rapidly due to clean labels and plant-based ingredients.
North America led the immune health supplements market in 2024, with the US showing growth due to an aging population and health-related trends. Asia Pacific is expected to be the fastest-growing region, driven by increased disposable incomes, urbanization, and consumer awareness. Recent developments include new immune support products from Garden of Life, MegaFood, NOW Foods, and Nature’s Bounty.
SNS Insider is a leading market research and consulting agency providing clients with current, accurate market data to make informed decisions. Their research on the Immune Health Supplements Market highlights key players, market size, trends, and regional analysis. For more information, visit their website for a detailed briefing session with their team of analysts.
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