Increasing sales and marketing spending driving user growth and engagement, leading to positive results for Coinbase.

From Nasdaq
July 01, 2025 12:18 pm:

Coinbase Global’s sales and marketing spend nearly doubled to $654 million in 2024, driving user acquisition and engagement. Monthly transacting users grew 14% to 8.4 million, assets on the platform doubled to $404 billion, and trading volume surged 148% to $1.16 trillion.

Sales and marketing spending accounted for 10% of Coinbase’s total revenues in 2024, rising to 12% in Q1 2025. The company expects to spend between $215 million and $315 million on sales and marketing in Q2 2025. This investment has shown a strong return, with a 17% increase in transaction revenues.

Marketing expenses are crucial for Robinhood Markets and Block Inc.’s growth. Robinhood’s marketing expenses rose 57% in Q1 2025, while Block’s increased by 13.6%. These expenses are vital for attracting and retaining users in the competitive fintech landscape.

Coinbase’s stock has gained 37.3% year to date, outperforming the industry. Despite trading at a high P/E ratio of 60.33, the company has an F Value Score. Estimates for COIN’s EPS and revenues are showing positive movements for 2025 and 2026.

Zacks Investment Research offers a $1 trial to access all their stock picks for 30 days. This includes services like Surprise Trader and Stocks Under $10, which closed 256 positions with double- and triple-digit gains in 2024. Several Zacks #1 Rank (Strong Buy) stocks are available for review.

Read more at Nasdaq: Here’s Why Sales & Marketing Spend is Pivotal for Coinbase