Apple and Meta are embracing AI for corporate use, focusing on consumer integration and market strategies.

From Yahoo Finance: 2025-07-02 06:00:00

Anthropic, an AI startup valued at over $60 billion, secured a pivotal court win in a copyright lawsuit and is now in the running to power Apple’s new Siri. This follows reports of Apple considering using external AI technology to stay competitive in the AI race against Meta’s aggressive talent acquisition moves and investments. The tech industry is shifting focus from tech advancements to consumer integration and market strategies in the AI corporate phase.

As AI capabilities grow, companies like Apple leverage their expertise in marketing and consumer relationships. Apple’s approach to sourcing AI technology externally highlights the evolution of AI as a commodity. With AI becoming more powerful, differentiation between AI models like Claude, ChatGPT, and Gemini becomes crucial. Apple’s history of turning niche products mainstream positions it well to navigate the evolving AI landscape and innovate effectively.



Read more at Yahoo Finance: Apple and Meta are proving it: AI is going corporate